Sponsorships | Ford New Zealand

All Blacks

Ford NZ are proud to be the driving force behind New Zealand's very own legendary World Champion All Blacks for the last 23 years.

Our association extends from community grass roots rugby right up to our national team, adding strength to a sport that has been a large part of New Zealand culture for generations. 2010 marked the first year we were proudly associated with Small Blacks.

They are all about having fun in rugby, while teaching our up and coming All Blacks and Black Ferns the rugby skills they'll need to be the best they can be. Click here to find out more about Small Blacks.

Make sure you are dressed in black on the right dates and join with us in supporting and following the All Blacks for the upcoming season! For all you need to know, click here to be taken to the official All Blacks website.

NZ Cricket

Ford NZ has extended its support for New Zealand’s favourite summer sport by being the BLACKCAPS team sponsor. Ford’s increased sponsorship under the new agreement will see the brand supporting the White Ferns, NZA and NZ Under-19 teams.

Ford has been the Official Vehicle Supplier to NZ Cricket since 2009, and 2011 to present. Ford is also the title sponsor of the Ford Trophy, the country’s premier domestic one-day competition.

We're proud to have our vehicles as the driving force behind the BLACKCAPS and White Ferns.

For all you need to know, click here to find out more about our top New Zealand cricket teams.

 NZ Hockey

After two strong seasons in the global FIH Pro League, winning the Commonwealth Games gold in 2018 and the Oceania Cup in 2019, both verses arch-rivals Australia, the Black Sticks women have cemented their place in the top 5 world rankings. With world class players like Gemma McCaw and Kayla Whitelock coming back, joining star players like Stacey Michelsen, Sam Charlton and Rose Keddell, the teams’ chances to succeed in Tokyo look promising.

The Black Sticks Men, have forged an enviable international reputation as very tough opposition. With a world ranking of 8, the Kiwis won silver on the Gold Coast in 2018, battled through a challenging FIH Pro League in 2019, but with the return from a prolonged injury layoff of Simon Child, the team defeated both Japan and Korea at home last November, to qualify for Tokyo. Defeating reigning Olympic champions Argentina in March, means this team is tracking well toward 2021.

Ford is proud to continue their relationship with both Black Stick teams as well as Hockey New Zealand and continue the naming rights support for the annual Ford National Hockey Championship, where long standing rivalries are played out on the turf as well as with fans in the stands, in New Zealand’s premier inter-provincial hockey championship.

The sponsorship also sees Ford support New Zealand's next generation of hockey players through the Small Sticks programme - Hockey New Zealand's junior programme which is currently sees more than 70,000 primary school children each year get a taste for hockey in their local communities.

 NZ Football

Ford New Zealand is delighted to announce a ground-breaking three-year partnership with New Zealand Football, primarily focused on women’s and girls’ football.

The partnership represents a significant investment in the Football Ferns and the girls and women’s game from the elite level right down to grassroots.

The women’s national team will now be known as the Ford Football Ferns, the first time the team has had a naming rights partner.

In addition, to support the growth of women and girls across the game, Ford will also become the naming partner of the Women in Leadership Programme, the Community Leadership Programme, Female Coach Mentorship Programme and Future Ferns Domestic Programme (FFDP). Ford will also become an official partner of the women’s National League Championship.

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Variety the Children’s Charity

2020 marks 30 years of Ford NZ’s partnership with Variety the Children’s Charity. Variety - The Children's Charity works with sick, disabled and disadvantaged children throughout New Zealand, helping them to realise their full potential.

Ford is proud of its strong relationship with Variety, providing sponsorship support and being actively involved with fundraising activities including the Kiwi Kid Sponsorship programme.

Click here to be taken to the official Variety website and find out how you can get involved with us too.