Alan Mullaly becomes Ford's President and CEO.
Under Mullaly, Ford didn’t just weather the financial crisis of 2008 as the only American auto manufacturer to avoid receiving a government bailout loan. Instead of waiting out the crisis, Ford continued to aggressively invest in product development so that when the economy recovered Ford products would be some of the best vehicles on the market. A key part of Mullaly’s leadership was the One Ford plan. One Ford envisioned every person in every part of the global enterprise as part of a single team united by a common culture and a shared goal to deliver outstanding products.